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Fakes News Are Still Profitable: They Take 75 Million Dollars

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Post time 2022-1-17 17:17:00 | Show all posts |Read mode
In the last elections for the US presidency, there were some unexpected beneficiaries. They were a group of 'entrepreneurs' in Macedonia, who knew how to see the potential of these E-Mail-Datenbank kaufen contents as a source of traffic and who launched themselves into creating news and more related news. They published what had traffic, invented the content and made money with the ads. It was a manna for those who knew how to see it.Its existence became a kind of viral scandal, an example of the fake news boom and its problems. The existence of the sites was threatened when everything exploded and the network was cut off (many of them simply used AdSense to monetize what they did), but to date they had already done business.

Fake news existed because it was a powerful E-Mail-Datenbank kaufen disinformation tool, true, but also because for some players it was simply a way to make money. Controversial topics often generate a flood of clicks, which increases traffic numbers. The more traffic, the more potential interest to sell ads. It was the way the internet has worked (that traffic-advertising balance) for years.

Brands discovered, with this explosion, that not all traffic data was worth them and that, as successful as some news might seem, they were actually toxic assets for their brand image, assets E-Mail-Datenbank kaufen that were not worth associating themselves with. Over the past few years, there has been a change in how things are viewed, and ad platforms have started to offer more tools to control where ads appear.


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